- Affiliate
- An affiliate is an individual or business that promotes products or services offered by a company they are partnered with and receives a commission for referring new customers.
- Advertiser
- An advertiser is a company that provides a product or service and partners with affiliates to promote it, paying them a commission for referring new customers.
- Publisher
- A publisher is a type of affiliate that uses content or other media to promote an advertiser’s products or services to their audience. For example, a publisher may operate a website that publishes casino reviews and guides.
- Sub-affiliate
- A sub-affiliate is an individual or business that promotes an advertiser’s products or services through an existing affiliate’s partnership with the advertiser. For example, Affiliate A is partnered with Brand A and allows a sub-affiliate to promote Brand A using their affiliate link, with Affiliate A receiving the commission and paying the sub-affiliate an agreed share.
- Account manager
- An account manager is an affiliate’s dedicated point of contact at an advertiser or affiliate program. They are responsible for managing the affiliate’s relationship with the brand and can assist with the onboarding process, deal negotiations, account queries, and any updates relating to the advertiser’s products or services.
- Affiliate marketing
- Affiliate marketing is a performance-based marketing model where companies pay affiliates for promoting their products or services and referring new customers.
- Affiliate program
- An affiliate program is a platform offered by a company that allows affiliates to apply to promote its products or services in return for commission. Affiliates can typically access marketing tools, view performance reports and manage their commission payments through the program.
- Affiliate network
- Affiliate network is another term commonly used to describe an affiliate program.
- Affiliate link
- An affiliate link is a unique URL provided to an affiliate by an advertiser. The affiliate uses this link when promoting the advertiser’s products or services online. When a customer clicks the link and is referred to the advertiser, the advertiser can attribute that customer to the relevant affiliate and calculate the commission owed.
- Deep link
- A deep link is a type of affiliate link that allows an affiliate to specify a particular page on an advertiser’s website as the destination for referred customers. For example, an affiliate can create a deep link to a specific product page they wish to promote.
- Customer acquisition
- Customer acquisition is the process of attracting and gaining new customers for a company’s products or services. In affiliate marketing, affiliates help with customer acquisition by referring new customers to advertisers.
- Deal
- A deal is the agreed commission arrangement between an affiliate and an advertiser, defining how the affiliate will be paid for referring customers. For example, a deal may offer a one-time CPA for each qualifying customer or an ongoing percentage of the revenue generated by referred customers.
- Commission structure
- A commission structure defines how an affiliate is paid for referring customers to an advertiser, including the type of commission, rates and any conditions that apply.
- CPL
- CPL stands for Cost Per Lead and is a commission model where an affiliate earns a fixed one-time amount for each qualifying lead they generate for an advertiser. A lead may be someone who completes a registration form, submits their contact details or takes another specified action.
- CPA
- CPA stands for Cost Per Acquisition and is a commission model where an affiliate earns a fixed one-time amount for each qualifying customer they refer to an advertiser. The customer must usually complete a specified action, such as making a first purchase.
- Revenue Share
- Revenue Share is a commission model where an affiliate receives an ongoing percentage of the revenue generated by the customers they refer to an advertiser. For example, if an affiliate has a 30% Revenue Share deal and their referred customers generate £1,000 in qualifying revenue, the affiliate would earn £300.
- Hybrid deal
- A hybrid deal combines two or more commission models, most commonly CPA and Revenue Share. For example, an affiliate may receive £100 CPA for each qualifying customer they refer plus 20% of the revenue generated by those customers.
- Negative carryover
- Negative carryover is a commission arrangement where losses generated by an affiliate’s customers are carried forward to the next commission period and deducted from future revenue before the affiliate can earn a commission. For example, if an affiliate generates £500 in losses in one month, the following month’s revenue must exceed £500 before the affiliate earns a commission.
- GEO
- A GEO refers to a specific country or market that an affiliate or advertiser targets. For example, the UK, Ireland and Canada can each be considered separate GEOs.
- Traffic source
- A traffic source is a tracking identifier created by an affiliate to identify where referred customers or traffic have come from. Affiliate links are typically generated under a specific traffic source, allowing the affiliate to track the performance of links used for a particular website, marketing channel or promotion. For example, an affiliate may create a traffic source named “mydomain.com” and generate affiliate links under that traffic source to track traffic and customers referred from the website.
- Traffic type
- Traffic type identifies the type of traffic an affiliate sends to an advertiser, such as organic search, paid search, social media, email or direct traffic. Affiliate programs may use different categories to classify traffic types.
- Postback link
- A postback link is a URL used to automatically send information about a conversion or other tracked action back to an affiliate or tracking system. It allows the affiliate to record conversions without relying on the advertiser’s website to report them manually.
- Sub ID
- A Sub ID is a custom tracking value that an affiliate can add to an affiliate link to identify the specific source, placement or campaign that generated a click or conversion. For example, an affiliate could use different Sub IDs for different pages on their website to see which pages generate the most customers.
- Banner
- A banner is a graphical advertisement used by an affiliate to promote an advertiser’s products or services. Banners are typically provided in different sizes and contain an affiliate link that directs customers to the advertiser’s website.
- Landing page
- A landing page is a dedicated webpage designed to promote an advertiser’s products or services and encourage visitors to take a specific action, such as clicking an affiliate link or signing up with the advertiser.
- Tracking pixel
- A tracking pixel is a small, invisible piece of code or image used to track when a visitor takes a specific action, such as completing a registration or purchase. In affiliate marketing, it can be used to record conversions and attribute them to the affiliate who referred the customer.
- Lead
- A lead is a potential customer who has shown interest in an advertiser’s product or service by providing their details or completing a specified action. In affiliate marketing, affiliates may earn a commission for generating qualifying leads.
- Conversion
- A conversion occurs when a referred visitor completes an action that an advertiser has defined as a successful outcome, such as registering an account or making a first deposit.
- FTD
- FTD stands for First Time Deposit and refers to a customer making their first deposit with an advertiser. The term is commonly used as the qualifying action for CPA commissions.
- KYC
- KYC stands for Know Your Customer and is the process used by an advertiser to verify a customer’s identity. An advertiser may require referred customers to complete KYC before they are considered a qualifying customer for commission purposes.
- Compliance
- Compliance refers to following the rules, regulations and requirements that apply to an affiliate’s marketing activities and the promotion of an advertiser’s products or services. This can include advertising standards and responsible gambling requirements.
